This idea of going viral (if you don’t already have a large
fan base) or gaining the most retweets (if you do already have a large fan
base) is very interesting. What is clear is that Ellen had a goal and she
achieved it. This Blog Social
Triggers explains the steps to how things go viral. The blog looks into
common themes that viral videos and post share. For instance, practicality and
usefulness are a big reason on why something might go viral. Humor is also a
major component is a post gaining popularity.
This caused me to further reflect why Ellen’s photo went
viral. Was this post particularly useful? Besides the obvious reason being her enormous
fan base why did this tweet gain so much attention? It doesn’t seem like the
post was providing any particular service.
Was it a positive thing for the post to gain too much attention? For the
Oscar’s it was definitely a positive. The tweet gained them so much positive attention
and free publicity. Looking to this example as a marketing strategy I believe
that they tweet worked so well to gain attention because it wasn’t seen as purposeful
marketing. Social media marketing has an
interesting impact on consumers. This case study made me wonder what is
different about social media marketing, compared to regular marketing.
According to This
Article there are many factors that
set the two a part. The one that was most interesting to me was this idea of a
one way or two-way conversation. With social media marketing you have the power
for a two-way conversation. People can comment and share what you are trying to
sell or promote. I believe this was the key in Ellen’s success because these
conversations were happening, gaining the article attention.
It is interesting to see the reactions of people now that
this photo is not the most retweeted photo. This
Article shares what happened. What
will be the next tweet to go viral? And what impact will it have?
Nice work, it is crazy to think about what will go viral next. There is always something coming around the corner.
ReplyDeleteCarsyn, great job I loved your post! I also loved the link you posted of Social Triggers because in my post I wondered what the common trend was to make things go viral. It makes sense to me that humor would be something that people would want to share. But a step that I thought was really cool from that link was that positivity is goes viral more than negativity!
ReplyDeleteWhen I was writing my blog post, I tried to analyze what made this particular photo so popular, as well! I was thinking about how many times I've seen selfies of a bunch of celebrities and those photos have never received as much traction as this photo. It is interesting to understand all of the combined factors that play into the success that this selfie had. Thanks for your post!
ReplyDeleteI liked how you questioned the reason the photo went viral! When Ellen took this photo she was talking directly to the television audience and gave them an inside feel of the show.
ReplyDelete