Reflection on Social Media Case 11: OK Go Gravity Song

Organizations make mistakes. All organizations will at some point. And as a result they may have a lawsuit on their hands. A lawsuit that could really harm their representation. How should organizations be punished when they make this mistakes? Should they be required to pay money? What if the mistakes that they make help the people that they directly impact? What happens then? In the agreement with S7 Airlines lines were crossed and an agreement was broken. The Ok Go video was released to the public on YouTube before it was supposed to. However the band did not press changes because it did not damage their representation or hurt their popularity. Does this mean that the organization made less of a mistake? Is it not a problem if it wasn’t a problem or the band? I think it is just as much of a problem. S7 Airlines broke their agreement and whether or not it hurt Ok go does not change that what they did was wrong. This shows how it can be dangerous when two organizations compete against each other. Both companies wanted to be the one to share the video that they knew would be popular. This kind of competition can be problematic for the people or companies that are being represented. When competition causes companies to break rules in order to stay ahead, you know that you have a problem. If companies collaborated instead working against each other it would be better for the clients that they are representing. Collaboration could help their clients to receive more followers and in tandem earn more revenue.  

Youtube has a lot of polices and procedures to keep up on. Click the link to read them in full. Click here for more information about the music video and to see why it was such a hot topic!